Hi, I'm Nico

I’m a Boise-based illustrator, designer, and web developer with a love for helping brands shine online.

My work ranges from playful, nature-inspired artwork to sleek, conversion-focused Shopify sites.

Whether you need thoughtful visual design, custom theme development, or guidance on your ecommerce strategy, I blend creativity and technical know-how to help you grow.

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You don’t need a big team. You need the right creative partner.

If your website feels off and your brand isn’t coming through clearly, you’re in the right place. I help founder-led ecommerce brands create polished, high-converting sites through the power of strategic design, development, and illustration.

Creative Support for Growing Brands

Laptop open with birdie girl website displayed

Website Design & Development

Custom design, theme updates, and conversion-focused improvements that make your website beautiful & effective.

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Nico Barclay writing in one of her custom designed journals

Brand Identity & Creative Direction

Logos, colors, type, and design systems that help your brand show up with clarity and consistency—online and beyond.

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Custom Illustration & Design

Hand-drawn elements that add charm, personality, and polish to books, packaging, social content, websites, and more.

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Case Study: Birdie Girl Golf

How a Shopify Theme Upgrade Boosted Sales and SEO for Birdie Girl Golf

Birdie Girl Golf is a women-focused golf accessories brand known for its bold, playful designs. This summer, I partnered with them to refresh their Shopify storefront — retheming the site from Dawn to Prestige, optimizing the shopping experience, and strengthening their SEO and navigation.

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Customer Testimonial

Nico redesigned our site and made everything work better without overcomplicating it. She fixed things I didn't even know were broken. Our checkout issue is resolved and conversions are up 30 percent. I trust her completely

Lindzee Barrera

CEO, Birdie Girl Golf