Hi, I'm Nico

I’m a Boise-based illustrator, designer, and web developer with a love for helping brands shine online.

My work ranges from playful, nature-inspired artwork to sleek, conversion-focused Shopify sites.

Whether you need thoughtful visual design, custom theme development, or guidance on your ecommerce strategy, I blend creativity and technical know-how to help you grow.

You don’t need a big team. You need the right creative partner.

If your website feels off and your brand isn’t coming through clearly, you’re in the right place. I help founder-led ecommerce brands create polished, high-converting sites through the power of strategic design, development, and illustration.

Creative Support for Growing Brands

Laptop open with birdie girl website displayed

Website Design & Development

Custom design, theme updates, and conversion-focused improvements that make your website beautiful & effective.

Nico Barclay writing in one of her custom designed journals

Brand Identity & Creative Direction

Logos, colors, type, and design systems that help your brand show up with clarity and consistency—online and beyond.

Incredible Idaho Women Book Cover

Custom Illustration & Design

Hand-drawn elements that add charm, personality, and polish to books, packaging, social content, websites, and more.

Latest Insights

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Case Study: Birdie Girl Golf

How a Shopify Theme Upgrade Boosted Sales and SEO for Birdie Girl Golf

Birdie Girl Golf is a women-focused golf accessories brand known for its bold, playful designs. This summer, I partnered with them to refresh their Shopify storefront — retheming the site from Dawn to Prestige, optimizing the shopping experience, and strengthening their SEO and navigation.
Boost Your Shopify SEO: 10 Tasks to Delegate to Your VA

Boost Your Shopify
SEO: 10 Tasks to Delegate to Your VA

Delegate smarter, grow faster. A quick-start guide for founder-led brands who want better organic visibility without burning out.
Customer Testimonial

Nico is amazing to work with! She is strategic, creative, thoughtful, and collaborative. She took my high-level vision for Incredible Idaho Women and brought it to life in a such a beautiful and captivating way. She was responsive, always ahead of deadlines, and quickly completed edits. Nico was a big key to us successfully creating the book on a fairly tight timeline.

Kara Jackson
Co-Founder - BoiseDev Presents & BoiseDev Eats
Customer Testimonial

Nico redesigned our site and made everything work better without overcomplicating it. She fixed things I didn't even know were broken. Our checkout issue is resolved and conversions are up 30 percent. I trust her completely

Lindzee Barerra
Founder & CEO of Birdie Girl Golf
Customer Testimonial

I have worked with Nico across several business over many years. She is incredibly flexible, always adapting her approach to meet the unique needs of each project. But what sets her apart is her deep well of creativity - she consistently delivers impactful designs that elevate a business. I highly recommend her for your next design challenge.

Vincent Martino
Co-Founder VisitPay