nico, Author at Nico Barclay

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Seeing a Drop in Conversion Rate? It Might Not Be Your Website at All

nico November 20, 2025 No Comments

Did you recently notice a big chunk of “traffic” in Shopify coming from Council Bluffs, Ashburn, or Columbus? You didn’t suddenly go viral in the Midwest. This guide explains why…

A small business owner stands at a desk using a tablet in a bright, organized workspace filled with shipping boxes, packaging materials, and office supplies. Shelves and a computer are visible in the background, suggesting an e-commerce or creative studio environment.

Product Metafields in Shopify: A Simple Way to Make Your Product Pages Smarter

nico November 12, 2025 No Comments

Add structured, reusable details to your products without creating extra templates or hard-coding content. This guide shows you how to define, populate, and display product metafields the right way, so…

An ecommerce business owner prepares Shopify orders at her desk, holding a shipping box while looking at her laptop. Several other packages, a clipboard with charts, and office supplies are visible, showing her managing her online store.

How to Create Reusable Content in Shopify with Global Settings and Metaobjects

nico October 27, 2025 No Comments

I can’t tell you how many Shopify sites I’ve seen with dozens of nearly identical templates—each one slightly different, often just by a few words or an image. It makes…

What 20 Years of Building Websites Taught Me About CMS Platforms

nico October 3, 2025 No Comments

I’ve been building websites since 2005 — from the days of ColdFusion and Flash to modern-day headless CMS platforms. Over the years I’ve worked with everything from small business WordPress…

Accessibility That Pays Off: Practical Steps for Shopify & WordPress (Legal Risk, SEO Wins, and Tax Credits)

nico September 20, 2025 No Comments

Making your website accessible lowers lawsuit risk, improves customer experience (which can boost engagement and indirectly help SEO), and may qualify for federal tax incentives that offset remediation costs. Aim…