Before starting her own business, Nico worked in food marketing and digital program management, where she saw firsthand how often beautiful brands were held back by clunky technology, scattered systems, and websites that were difficult to maintain. Today, she helps solve those challenges by combining clean, thoughtful design with behind-the-scenes strategy that makes eCommerce and content-driven websites smoother, smarter, and more aligned with client goals.
She is known for caring as much about the why behind a brand as the how. Whether preserving SEO during a complex migration, redesigning product pages for conversion, building a flexible WordPress site, or crafting a new brand identity, Nico considers the full picture: business operations, growth plans, and customer experience.
Alongside consulting, Nico maintains a vibrant art and illustration practice. With a background in graphic design and illustration, she brings artistic intuition to every project, from digital branding to character-driven stories. Her artwork spans digital illustration, watercolor, and gouache, often inspired by the mountain towns where she grew up in South Lake Tahoe and Coeur d’Alene.
She is also the author and illustrator of two children’s books, Ana the No-Toed Sloth and Something is Different, which reflect her love of travel, personal growth, and parenthood. Her illustrated products are available through her shop Nicotato and at Idaho Made (108 N. 6th St., Boise, ID 83702).
Whether refining an eCommerce strategy, launching a new Shopify or WordPress site, or collaborating on an illustration project, Nico brings a blend of clarity, creativity, and strategic insight to help brands grow online and connect with their audience.
Nico is amazing to work with! She is strategic, creative, thoughtful, and collaborative. She took my high-level vision for Incredible Idaho Women and brought it to life in a such a beautiful and captivating way. She was responsive, always ahead of deadlines, and quickly completed edits. Nico was a big key to us successfully creating the book on a fairly tight timeline.
Nico redesigned our site and made everything work better without overcomplicating it. She fixed things I didn't even know were broken. Our checkout issue is resolved and conversions are up 30 percent. I trust her completely
